What is the company?
Chrysler
Volkswagon
Doritos
Who is the target audience:
Adults who can buy cars, 16-50
Adults who can buy cars, 30-50
Anyone that wants chips, 5-100
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, and a tour of the city, celebrity
Humor, little kid, Darth Vader
Humor, Human Interest
How were camera shots and editing used to enhance the message?
They showed the car looking good, compared to the gloomy city
They showed the kid trying to use the force, then he tried it on the car and his dad could turn it on with his keychain
They showed the views of him breaking everything
What is the slogan/message for the company?
The Chrysler 200 has arrived, Imported from Detroit
The new volkswagon
There is none
Was the message effective? Why or why not?
I think so, but it was a little too long
Yes, it showed how a car commercial could be funny
Yes, they used humor and hyperbole to describe Doritos
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