1. Write a list of 5 to 6 questions that your readers would ask if they heard about this issue.
2. Be sure that you ask them open ended questions to them, so they can explain their answers
3. Ask a question and then stop. Don't apologize for a question you ask.
4. Off the record means many things, but most people take it as not printing what is said when they are talking off record.
5. Questions are the interviewers most important tool during the interview.
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